Pomiar wartości marek handlowych i świadczenie usług: badanie empiryczne w nigeryjskim sektorze ubezpieczeniowym

Aaker, D. (2003). The power of the brand differentiator. Sloan Management Review Fall: 83-87
  Google Scholar

Anon (2004b). The future of financial services. US Banker: Thomas Media.
  Google Scholar

Anon (2004a). Key imperatives for value creation. Life Insurance International 8-9.
  Google Scholar

Ajemunigbohun, S.S.; Dansu, F.S.; Asokere, S.S. (2010). Marketing: Repolishing insurance service delivery (Nigeria’s Case). African Journal of Management and Administration 3 (4): 123-126.
  Google Scholar

Atchinson, B. (2008). Self regulation and the insurance industry – A viable proposition in Geneva Association information newsletter. PROGRES 48/December.
  Google Scholar

Babbie, E. (2005). The basic of social research. 3rd ed. Canada: Thomson Learning Inc.
  Google Scholar

Baldauf, A.; Cravens K.S.; Binder G. (2003). Performance Consequences of Brand Equity Management Evidence from Organization in the Value Chain. Journal of Product &Brand Management 12 (4): 220-236.
  Google Scholar

Bamert, T.; Wehrli, H.P. (2005). Service quality as an important dimension of brand equity in Swiss service industries. Managing Service Quality 15 (2): 132-141.
  Google Scholar

Belaid, S.; Behi, A.T. (2011). The role of attachment in building consumer-brand relationships: An empirical investigation in the utilitarian consumption context. Journal of Product and Brand Management 20 (1): 37-47.
  Google Scholar

Benrud, E. (2004). Competition between low and high quality products in the financial service market. Journal of Financial Services Research 23 (2): 133-147.
  Google Scholar

Berry, L.L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science 28: 128-137.
  Google Scholar

Biel, A.L. (1992). How brand image drives brand equity. Journal of Advertising Research 12: 6 – 12.
  Google Scholar

Brenda, S. (2002). The insurance company branding challenge. Insurance Marketing Magazine February/March.
  Google Scholar

Brophy, R. (2005). Branding and product distribution in the Irish Insurance Industry. Insurance Institute of Ireland February 14.
  Google Scholar

Chandon, P. (2003). Note on measuring brand awareness, brand image, brand equity and brand value. Working Paper Series. Faculty & Research.
  Google Scholar

Chen, A.C. (2001). Using free association to examine the relationship between the characteristics of brand association and brand equity. Journal of Product and Brand Management 10 (7): 439-451.
  Google Scholar

Damtew, K.; Pagidimarri, V. (2013). The role of trust in building customer loyalty in insurance sector: A study. IOSR Journal of Business and Management 14 (4): 82-93.
  Google Scholar

Davis, S.M. (2000). Brand asset management. San Francisco: Jossey-Bass.
  Google Scholar

Davis, S.M. (2000). Brand asset management: driving profitable growth through your brand. California: Jossey-Bass Incorporation.
  Google Scholar

Delgado-Ballester, E.; Munuera-Aleman, J.L. (2005). Does brand trust matter to brand equity? Journal of Product and Brand Management 14 (3): 187-196.
  Google Scholar

Etzel, M.J.; Walker, B.J.; Stanton, W.J. (2001). Marketing. 12th edn. New York: McGraw-Hill Companies Incorporated.
  Google Scholar

Farhana, M. (2012). Brand elements lead to brand equity: Differentiate or die. Information Management and Business Review 4 (4): 223 – 233.
  Google Scholar

Fill, C. (2005). Marketing communication: Engagement, strategy and practice. England: Pearson Education Limited.
  Google Scholar

Fournier, S. (2011). Consumers’ relationships with brands. Perspectives on Brand Management 1: 229 – 252.
  Google Scholar

Gautam, V.; Kumar, M. (2012). An empirical investigation to analyze the brand equity and resonance of banking services: Evidence from India. Management 7(1): 3-16.
  Google Scholar

Gbede, G.O. (2003). Marketing insurance service. Lagos: Westbourne Business School.
  Google Scholar

Ghodeswar, B.W. (2008). Building brand identity in competitive markets: A conceptual model. Journal of Product and Brand Management 17 (1): 4-12.
  Google Scholar

Halliburton, C.; Poebaru, A. (2010). The role of trust in consumer relationship. ESCP Europe Business School.
  Google Scholar

He, H.; Li, Y. (2011). Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value. Journal of Marketing Management 27 (1/2): 77-79.
  Google Scholar

Homburg, C.; Pflesser, C. (2000). A multiple layer model of market-oriented organizational culture: Measurement issues and performance outcomes. Journal of Marketing Research 37(4): 449−462.
  Google Scholar

Homburg, C.; Klarmann, M.; Schmitt, J. (2010). Brand awareness in business markets: When is it related to firm performance? International Journal of Research in Marketing 27: 201-212.
  Google Scholar

Hsieh, A.; Li, C. (2007). The moderating effect of brand image on public relations perceptions and customer loyalty. Marketing Intelligence and Planning 26 (1): 26-42
  Google Scholar

Hsu, T.; Hung, L.; Tang, J. (2012). An analytical model for building brand equity in hospitality firms. Annals of Operations Research 195 (1): 355-378.
  Google Scholar

Jobber, D. (2004). Principal and practice of marketing (4th edn). UK: McGraw-hill International Limited.
  Google Scholar

Jobber, D. (2007). Principles and practice of marketing .5th ed. Berkshire: McGraw-Hill Education
  Google Scholar

Keller, K.L. (2001). Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute.
  Google Scholar

Keller, K.L. (2003). Strategic brand management: Building, measuring and managing brand equity. 2nd ed. Upper Saddle River: Prentice Hall
  Google Scholar

Keller, K.L. (2003). Understanding brands, branding and brand equity. Interactive Marketing 5 (1): 7.
  Google Scholar

Keller, K.L. (2009). Building strong brand in a modern marketing communications environment. Journal of Marketing Communication 15 (2/3): 139-155.
  Google Scholar

Keller, K.L. (2013). Strategic brand management: Building, measuring and managing brand equity (4th edn). Essex: Pearson Education Limited.
  Google Scholar

Keller, K.L.; Lehmann, D.R. (2003). How do brands create value? Marketing Management May/June: 26-31.
  Google Scholar

Kim, K.H.; Kim, K.S.; Kim, D.Y.; Kim, J.H.; Kang, S.K. (2008). Brand equity in hospital marketing. Journal of Business Research 61 (1): 75-82.
  Google Scholar

Kimpakorn, N.; Tocquer, G. (2010). Service brand equity and employee brand commitment. Journal of Services Marketing 24 (5): 378-388.
  Google Scholar

Knapp, D.E. (2000). The brand mindset. New York: McGraw-Hill.
  Google Scholar

Kohli, P.; Levthesser, L. (2009). Brand equity: capitalizing on intellectual capital. Fullerton: California State University.
  Google Scholar

Koniewski, M. (2012). Brand awareness and customer loyalty. PMR Research. Available at:http://www.research-pmr.com/userfiles/file/wp/Brand-Awareness-and-Customer-Loyalty.pdf. Accessed 15 November 2017.
  Google Scholar

Kotler, P.; Keller, K.L. (2009). Marketing management (13th edn). New Jersey: Pearson Education Incorporated.
  Google Scholar

Krishnan, B.C.; Hartline, M.D. (2001). Brand equity: is it more important in services? Journal of Services Marketing 15 (5): 328-342.
  Google Scholar

Krishnan, H.S. (1996). Characteristics of memory association: A customer-based equity perspective. International Journal of Research in Marketing 13: 389-405.
  Google Scholar

Kuikka, A.; Laukkanen, T. (2012). Brand loyalty and the role of hedonic value. Journal of Product and Brand Management 21 (7): 529-537.
  Google Scholar

Leone, R.P.; Roa, V.R.; Keller, K.L.; Luo, A.N.; McAlister, L.; Srivastava, A. (2006). Linking brand equity to customer equity. Journal of Service Research 9 (2): 125-138.
  Google Scholar

Lovelock, C.; Wright, L. (1999). Principles of service marketing and management. New York: Upper Saddle River.
  Google Scholar

Macdonald, E.K.; Sharp, B.M. (2000). Brand awareness effects on consumer decision making for a common, repeat product: A replication. Journal of Business Research 48 (1): 5-15.
  Google Scholar

Malik, M.E.; Ghafoor, M.M.; Iqbal, H.K. (2013). Importance of brand awareness and brand loyalty in assessing purchase intentions on consumer. International Journal of Business and Social Science 4 (5): 167-171.
  Google Scholar

Maryam, H.D.; Nayyeri, L.R. (2012). Evaluating the brand equity from the view of customers in Banking. International Conference on Law, Humanities and Management July: 15-16.
  Google Scholar

Microsoft Dynamics Report (2009). Insurers boost productivity, improve service and better manage data with CRM. Available at: http://www.crm.dynamics.com. Accessed 15 November 2014.
  Google Scholar

Morgan, R.M.; Hunt, S.D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing 58: 20-38.
  Google Scholar

Mourad, M.; Ennew, C.; Kortam, W. (2011). Brand equity in higher education. Marketing Intelligence and Planning 29(4): 403-420.
  Google Scholar

Mudie, P.; Cottam, A. (1999). The management and marketing of services. Oxford: Butterworth Heinemann.
  Google Scholar

Nath, P.; Bawa, A. (2011). Measurement of brand equity of services: Scale construction and validation. Journal of Service Research 11(2): 135-154.
  Google Scholar

Nwankwo, S.I.; Ajemunigbohun, S.S. (2013). Customer relationship management and customer retention: Empirical assessment from Nigeria’s Insurance Industry. Business and Economics Journal 4(2). Doi: 10.4172/2151-6219.1000081.
  Google Scholar

Nwankwo, S.I.; Durowoju, S.T. (2011). Customers’ evaluation of the quality of insurance services in Lagos, Nigeria. International Journal of Business and Management 6(10): 265-272.
  Google Scholar

O’cass, A.; Grace, D. (2003). An exploratory perspective of service brand associations. Journal of Services Marketing 17: 452-475.
  Google Scholar

O’cass, A.; Grace, D. (2004). Exploring consumer experiences with a service brand. Journal of Product and Brand Management 13: 257-268.
  Google Scholar

O’Loughlin, D.; Szmigin, I. (2005). External and internal accountability of financial services suppliers: current paradoxes in managing expectations and experiences. Journal of Strategic Marketing 13(2): 133-147.
  Google Scholar

Olowokudejo, F.F. (2009). Does religion affects the procurement of insurance policies? Evidence from Nigeria. The Nigerian Journal of Risk and Insurance 6: 30-42.
  Google Scholar

Ozretic-Dosen, D. (2007). Service branding: Analysis of brand names and symbols in insurance brand-building in Croatia and Slovenia. Research Paper: University of Zagreb 40(3): 147-156.
  Google Scholar

Punch (2016). List of registered insurance companies in Nigeria. October, Wednesday, 12: 17.
  Google Scholar

Quarles, R. (2004). A conceptual and measurement model for brand equity research. QSA Research and Strategy.
  Google Scholar

Rajagopal (2008). Measuring brand performance through metrics application. Measuring Business Excellence 12(1): 29-38
  Google Scholar

Rego, L.L.; Billett, M.T.; Morgan, N.A. (2009). Consumer-based brand equity and firm risk. Journal of Marketing 74 (November): 47-60.
  Google Scholar

Roberts, J.; Merriless, B. (2007). Multiple roles of brands in business-to-business services. Journal of Business and Industrial Marketing 22(6): 410-417.
  Google Scholar

Rust, R. T.; Chung, T. (2006). Marketing models of service and relationships. Marketing Science 3(2): 5-16.
  Google Scholar

Sammy, M.K.; Iravo, M.; Omwenga, J. (2016). Effects of service brand personality on brand performance in the context of Kenya’s Insurance Sector. European Journal of Business and Management 8 (18): 104-115.
  Google Scholar

Saunders, M.; Lewis, P.; Thornhill, A. (2009). Research methods for business students (5th edn.). Essex: Pearson Education Limited.
  Google Scholar

Schanz, K. (2014). Brand equity in insurance-An economic view. Available at: http//www.meinsurancereview.com. Accessed 16 January 2017.
  Google Scholar

Severi, E.; Ling, K.C. (2013). The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity. Asian Social Science 9 (3): 125-137.
  Google Scholar

Siddiqui, M.H.; Sharma, TG. (2010). Measuring the customer perceived service quality for Life insurance services: An empirical investigation. International Business Research 3(3): 171-186.
  Google Scholar

Taylor, S.A.; Hunter, G.L.; Lindberg, D.L. (2007). Understanding (Customer-based) brand equity in financial services. Journal of Service Marketing 21(4); 241-252.
  Google Scholar

Temporal, P. (2000). Branding in Asia. Singapore: John Wiley & Sons.
  Google Scholar

Van Looy, B.; Gemmel, P.; Va Dierdonck, R. (2003). Services management – An integrating approach. Harlow: Prentice Hall.
  Google Scholar

Wang, J. (2015). The relationship between brand association and brand equity in the brand relationship management. International Research Journal of Arts and Social Sciences 4(1): 1-6.
  Google Scholar

Wang, W.; Li, H. (2012). Factor influencing mobile service adoption: A brand equity perspective. Internet Research 22(2): 142-179.
  Google Scholar

Wijaya, B.S. (2013). Dimensions of brand image: a conceptual review from the perspective of brand communication. European Journal of Business Management 5(31): 55-65.
  Google Scholar

Wood, L. (2000). Brands and brand equity: Definition and management. Journal of Management Decision 38(9): 662-669.
  Google Scholar

Wu, C.; Liao, S.; Chen, Y.; Hsu, W. (2011). Service quality, brand image and price fairness impact on the customer satisfaction and loyalty. Proceedings of the IEEE – IEEM.
  Google Scholar

Yusuf, T.O.; Gbadamosi, A.; Hamadu, D. (2009). Attitude of Nigerians towards insurance services: An empirical study. African Journal of Accounting, Economics, Finance and Banking Research 4: 34-46.
  Google Scholar