Rola Internetu w działalności marketingowej adresowanej do konsumentów generacji Y, na przykładzie wybranych regionów Polski, Czech i Słowacji

Bandyopadhyay, S. (2001). Competitive strategies for internet marketers in emerging markets. Consumer Research 11: 16-24.
  Google Scholar

Barska, A. (2013). Online shopping in the opinion of young consumers. Management 17(1): 346-358.
  Google Scholar

Bartosik-Purgat, M. (2011). Kulturowe uwarunkowania zachowań konsumentów na przykładzie młodych Europejczyków. Poznań: Wydawnictwo UE.
  Google Scholar

Baym, N. K.; Zhang, Y. B.; Lin M. (2004). Social interactions across media: Interpersonal Communication on the Internet, Telephone and Face-to-Face. New Media & Society 6(3): 299-316.
  Google Scholar

Baym, N. K.; Zhang, Y.B.; Kunkel, A.; Ledbetter, A.; Lin, M-Ch. (2007). Relational quality and media use in interpersonal relationships. New Media & Society 9(5):735-752.
  Google Scholar

Business Editors (2002). Alloy Acquires Youthstream’s Generation-Y. Targeted Media and Marketing Services Assets. Business Wire August 6:1.
  Google Scholar

Choi, S.M.; Ferle, C.L. (2004).Convergence across American and Korean young adults: socialization variables indicate the verdict is still out. International Journal of Advertising 23: 479-506.
  Google Scholar

Donnelly, A. (2008). Playing to the Digital Generation. Marketing April 16:19-20.
  Google Scholar

Dorčák, P.; Pollák, F. (2010). Marketing & e-business. Prešov: EZO, s.r.o.
  Google Scholar

Dorčák, P.; Pollák, F.; Stefko R. (2011) Virtual social networks and their utilization for promotion. Polish Journal of Management Studies 4: 135-144.
  Google Scholar

Eurostat database (2010, 2011, 2012, 2013). Available at: http://appsso.eurostat.ec.europa.eu. Accessed 8 July 2014.
  Google Scholar

Fill, Ch. (2001). Essentially a Matter of Consistency: Integrated Marketing Communications. The Marketing Review 1: 409-425.
  Google Scholar

Himel, L.; Munck, P. (2000). Brave new branding—Extending mass-media brand online requires seamless integration. Digital Marketing 1(6):18.
  Google Scholar

Hinton, P. R.; Brownlow, C.; McMurray, I.; Cozens, B. (2004). SPSS explained. East Sussex. England: Routledge.
  Google Scholar

Keith, M. (2011). An exploratory investigation and typology of mobile information search, perceived credibility and wom behavior amongst Generation Y. American Marketing Association Summer: 27-28.
  Google Scholar

Kotler, P.; Armstrong, G. (2008). Principles of Marketing. New Jersey: Pearson Prentice Hall.
  Google Scholar

Lenhart, A.; Purcell, L.; Smith, A.; Zickuhr, K. (2010). Social media and young adults. Pew Internet and American Life Project. Available at: http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx. Accessed 8 July 2014.
  Google Scholar

Luck, E.; Mathews, S. (2010). What Advertisers Need to Know about the Y- Generation: An Australian Perspective. Journal of Promotion Management 16(1/2): 134-147.
  Google Scholar

Molenaar, C. (2012). E-Marketing: Applications of information technology and the Internet within marketing. England: Routledge.
  Google Scholar

Olszański, L. (2006). Dziennikarstwo internetowe. Warszawa: Wydawnictwa Akademickie i Profesjonalne.
  Google Scholar

Parmar, A. (2002). Global youth united: homogeneous group prime target for U.S. marketers. Marketing News 28 October: 1-49.
  Google Scholar

Pempek, T. A.; Yermolayeva, Y. A.; Calvert, S. L. (2009). College students' social networking experiences on facebook. Journal of Applied Developmental Psychology 30(3): 227-238.
  Google Scholar

Prahalad, C.K.; Ramaswamy, V. (2004). The Future of Competition. Co-creating Unique Value Customers. Boston: Harvard Business School Press.
  Google Scholar

Raport of Gemius SA. Available at: http://www.bloomberg.com. Accessed 18 July 2014.
  Google Scholar

Quan-Haase, A.; Young, A. L. (2010). Uses and gratifications of social media: A comparison of facebook and instant messaging. Bulletin of Science, Technology & Society 30(5): 350-361.
  Google Scholar

Sheldon, P. (2008). Student favorite: Facebook and motives for its use. Southwestern Mass Communication Journal 23(2): 38-53.
  Google Scholar

Sponcil M.; Gitimu P. Use of social media by college students: Relationship to communication and self-concept, Journal of Technology Research. Available at: http://www.aabri.com/manuscripts/121214. Accessed 8 July 2014.
  Google Scholar

Urista, M.A.; Dong, Q.; Day, K.D. (2009). Explaining why young adults use my space and facebook through uses and gratifications theory. Human Communication 12(2): 215-225.
  Google Scholar

Venohr B.; Meyer K. (2007). The German Miracle Keeps Running: How Germany's Hidden Champions Stay Ahead in the Global Economy. Available at: http://www.klausmeyer.co.uk/publications/Venohr_Meyer_The_German_Miracle070331.pdf. Accessed 8 July 2014.
  Google Scholar