The Role of Participation and Communication for Energy Efficient Refurbishment
Antje Bretzmann
https://orcid.org/0000-0003-3605-8936
Thomas Bäumer
https://orcid.org/0000-0002-6496-4787
Stephanie Huber
https://orcid.org/0000-0003-2336-5953
Abstract
The effort of changing energy production and supply in Germany has not only led to innovative power supply concepts and large grid expansions, but also to ambitious goals for low and zero carbon (LZC) technologies in residential buildings. The present research project has a specific focus within this context: apartment buildings with a large number of flat owners. Prior to any major refurbishment, whether standard or energy efficient, the owner community needs to make decisions based on a majority consensus. Considering the financial strain and the wide-ranging impact for future living, these majority decisions have not always been easy to make. Effectively, they have been a serious barrier for the implementation of energy efficient refurbishment in large apartment houses with a heterogeneous ownership structure. Therefore, both a participation framework and an adequate communication
concept for this particular stakeholder group are needed. Approaches from various fields, e.g. acceptance research, psychology, Design Thinking, and communication studies can be applied in order to integrate all owners into the planning process and find energy efficient solutions that most owners can agree on. This paper introduces a participation and communication framework for energy efficient refurbishment with defined participation stages and communication formats. Derived from this framework and preceding studies, ten essential communication recommendations are formulated that ensure the success of the planning process. Apart from classical communication instruments, one focus of the framework is on the implementation of applicable online activities. Furthermore, based on the Design Thinking idea, the needs and requirements of the target group should
be identified at an early stage of the planning process. Consequently, these demands can be incorporated into the entire process by presenting customized offers. The paper concludes with a discussion of the presented framework and an outlook for innovative opportunities of participation in order to enhance refurbishment rates in large apartment houses with multiple owners.
Keywords:
energy efficient refurbishment, sustainability, communication, participationReferences
Adikari, S.; Keighran, H.; Sarbazhosseini, H. (2016). Embed Design Thinking in Co-Design for Rapid Innovation of Design Solutions. In: Marcus, A. (ed.) Design, User Experience, and Usability: Design Thinking and Methods: 3–14. 5th International Conference, DUXU 2016, Held as Part of HCI International 2016, Toronto, Canada, July 17–22, 2016. Berkeley: Springer.
Google Scholar
Albrecht, S.; Kohlrausch, N. (2008). E-Partizipation – Elektronische Beteiligung von Bevölkerung und Wirtschaft am E-Government: Studie im Auftrag des Bundesministeriums des Innern, Ref. IT 1. Bremen.
Google Scholar
Ambrose, G.; Harris, P. (2013). Design Thinking: Fragestellung, Recherche, Ideenfindung, Prototyping, Auswahl, Ausführung, Feedback. 2nd edn.
Google Scholar
Arbter, K. (2012). Praxisbuch Partizipation: Gemeinsam die Stadt entwickeln. Wien: Magistrat der Stadt Wien.
Google Scholar
Bertelsmann Stiftung. Available at: www.beteiligungskompass.org. Accessed 30 May 2017.
Google Scholar
Bischoff, A.; Selle, K.; Sinning, H. (1996). Informieren, Beteiligen, Kooperieren: Kommunikation in Planungsprozessen: Eine Übersicht zu Formen, Verfahren, Methoden und Techniken. Dortmund: Dortmunder Vertrieb für Bau- und Planungsliteratur.
Google Scholar
Boulstridge, E.; Carrigan, M. (2000). Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap. Journal of Communication Management 4(4): 355-368.
Google Scholar
Brown, T. (2008). Design Thinking. Harvard Business Review (Juni): 84–92.
Google Scholar
Coltrane, S.; Archer, D.; Aronson, E. (1986). The social-psychological foundations of successful energy conservation programmes. Energy Policy: 133–148.
Google Scholar
Habermas, J. (1981). Theorie des kommunikativen Handelns: 2. Zur Kritik der funktionalistischen Vernunft (2 vols). (Theorie des kommunikativen Handelns, 1). Frankfurt/Main.
Google Scholar
Höffken, S. (2014). Mobile Partizipation: Wie Bürger mit dem Smartphone Stadtplanung mitgestalten. Dissertation zur Verleihung des akademischen Grades Doktor-Ingenieur (Dr.-Ing.) genehmigt vom Fachbereich Raum- und Umweltplanung an der Technischen Universität Kaiserslautern.
Google Scholar
Hofmann, S. (2016). Neue Wege in der Partizipation. Erneuerbare Energien (02): 4–7.
Google Scholar
Kelley, T. (2002). Das IDEO Innovationsbuch: Wie Unternehmen auf neue Ideen kommen. München: Econ Verlag.
Google Scholar
Kubicek, H.; Lippa, B.; Koop, A. (2011). Erfolgreich beteiligt? Nutzen und Erfolgsfaktoren internetgestützter Bürgerbeteiligung. Eine empirische Analyse von 12 Fallbeispielen. Gütersloh: Verlag Bertelsmann Stiftung.
Google Scholar
Lenk, T.; Rottmann, O.; Albrecht, R. (2012). Energiewelt Ost. Eine wissenschaftliche Studie: Eine Studie im Auftrag der und herausgegeben von envia Mitteldeutsche Energie AG. Leipzig: Kompetenzzentrum Öffentliche Wirtschaft, Infrastruktur und Daseinsvorsorge e. V.
Google Scholar
Nanz, P.; Fritsche, M. (2012). Handbuch Bürgerbeteiligung. Bonn: Bundeszentrale für politische Bildung.
Google Scholar
Rottmann, O.; Kilian, M. (2015). Digitalisierung in der Energiewirtschaft - Bedeutung, Treiber und Handlungsoptionen für die Energieversorger: Eine deskriptive Studie zum aktuellen Diskussionsstand. Leipzig: Kompetenzzentrum Öffentliche Wirtschaft, Infrastruktur und Daseinsvorsorge e. V.
Google Scholar
Schäfer, M.; Keppler, D. (2013). Modelle der technikorientierten Akzeptanzforschung: Überblick und Reflexion am Beispiel eines Forschungsprojekts zur Implementierung innovativer technischer Energieeffizienz-Maßnahmen. Discussion Paper. Berlin: Eigenverlag.
Google Scholar
Schweizer-Ries, P.; Keppler, D.; Nolting, K. (2010). Aktivität und Teilhabe – Akzeptanz Erneuerbarer Energien durch Beteiligung steigern. Final report.
Google Scholar
Stern, P.C. (1984). Energy Use: The Human Dimension. New York: Freeman and Company.
Google Scholar
Stern, P.C. (1985). Energy Efficiency in Buildings: Behavioural Issues. Washington, DC: National Academy Press.
Google Scholar
Stieß, I.; Dunkelberg, E. (2013). Objectives, barriers, and occasions for energy efficient refurbishment by private homeowners. Journal of Cleaner Production 48: 250–259.
Google Scholar
Weiss, L. (2002). Developing Tangible Strategies. Design Management Journal 13(1): 32–38.
Google Scholar
Statistics
Downloads
License
Copyright (c) 2020 Economic and Environmental Studies
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
