CO2 offsetting companies as consumer responsibility innovation
Katarzyna NEGACZ
Anna PARA
Abstract
The aim of this paper is to examine the role of CO2 offsetting enterprises in pursuing the concept of sustainable development. The authors analyze business model, innovative potential and the impact of these companies on the consumers. Research methods used in the paper are the literature analysis and case study. Within the past years the concept of sustainable development has been gradually applied in the companies in numerous sectors. Simultaneously, consumers become increasingly more aware of their impact on the natural environment. As a result, first companies were established which enable to off-set amount of CO2 produced at various stages of manufacturing and delivering services. Thanks to them, a responsible consumer may contribute to the projects which help to reduce greenhouse gas emissions by donating chosen amount of money. The authors consider companies’ attitudes related to the operations of these companies.
Keywords:
CO2 offsetting, sustainability, CSR, innovationReferences
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Drucker, P. F. (2004). Natchnienie i fart, czyli innowacja i przedsiębiorczość. Warszawa: Wydawnictwo Studio Emka.
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Leszczyńska, A. (2011). Absorpcja innowacji ekologicznych w przedsiębiorstwie. Lublin: UMCS.
Lovell, H.; Bulkeley, H.; Liverman, D. (2009). Carbon offsetting: sustaining consumption? Environment and planning 41(10): 23-57.
MacGregor, S.; Fontrodona, J. (2008). Exploring the fit between CSR and innovation. Working Paper 759, July. Center for Business in Society. IESE Business School. Available at: http://www.iese.edu/Aplicaciones/ upload/ArtJoan.pdf. Accessed 19 June 2014.
Mendelsohn, R.; Mendelsohn, R. O.; Neumann, J. E. (eds.). (2004). The impact of climate change on the United States economy. Cambridge: Cambridge University Press.
Negacz, K.; Para, A., (2013). Innovativeness of Polish Tourism Companies. The proceedings of the International Scientific Conference for PhD Students and Young Scientists MERKUR 2013.
Nordhaus, W. D. (1991). To slow or not to slow: the economics of the greenhouse effect. The Economic Journal 101(407): 920-937.
OECD. (2005). Oslo Manual. Available at: http://www.oecd.org/science/inno/2367580.pdf. Accessed 28 April 2014.
Schumpeter, J. A. (1960). Teoria rozwoju gospodarczego. Warszawa: PWN.
Stern, N. (Ed.). (2007). The economics of climate change: the Stern review. Cambridge: Cambridge University Press.
Tokarski, J. (1980). Slownik wyrazow obcych. Warszawa: PWN.
Tol, R. S.J. (2009). The economic effects of climate change. The Journal of Economic Perspectives 23(2): 29-51.
UN (United Nations) (1987). Report of the World Commission on Environment and Development. General Assembly Resolution 42/187, 11 December. Available at: http://www.un.org/documents/ga/res/42/ares42-187.htm. Accessed 24 April 2014.
NEGACZ, K., & PARA, A. (2020). CO2 offsetting companies as consumer responsibility innovation. Economic and Environmental Studies, 14(4 (32), 413–425. Retrieved from https://czasopisma.uni.opole.pl/index.php/ees/article/view/2912
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