SUPPLY CHAIN MANAGEMENT IN THE LIGHT OF THE INTEGRATION PROCESS - THEORETICAL STUDIES
Tadeusz POKUSA
Abstrakt
The achievement of market success is related to a company’s assurance of its competitive advantage. It can be achieved, among others, on the basis of the development of new technologies, the efficient management of production processes
or the launch of new products on the market. However, today such and similar measures do not appear to be sufficient. Forced to look for new ways leading to business success, modern corporations morę and morę freąuently
perceive the potential in logistics and marketing customer service processes in the management of supply chains, as well as in customers’ satisfaction and loyalty. Thus, activities in this area are becoming one of the major objectives in many corporations applying modern management concepts. As is indicated by both the theory and practice in highly developed countries, such concepts are generally applied and bring about measurable effects. It turns out that an effective transformation of a Corporation, i.e. its successful adaptation to new operating conditions, reąuires a strategie determination and attainment of objectives oriented towards processes, ąuality, value or time, which for some time have been conditions for not only long-term success but also the very existence of an organization on the market. Additionally, many corporations have understood that in the conditions of developing global competition the factuał market success does not depend on their individual activities but on the strengths and dynamism of all partners who accompany them in delivering products to finał customers. However, such thinking reąuires a totally new approach from a group of companies cooperating in a supply chain. First of all, it becomes necessary to eliminate many barriers existing so far between market partners; such barriers hinder the common management and coordination of the flow of products, Information and financial resources in a logistic chain. Through the integration of processes and optimization of value added by all links in the supply chain to a product madę for the finał customer, a new model of cooperation allows the achievement of a high degree of effectiveness of all activities in the chain, ensuring simultaneously a considerable external efficiency of corporations making up the chain. Hence the need for a more thorough analysis of the concept of supply chain management.
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