Barber, burger, brafitterka. Linguistic Landscape-Forschung am Beispiel der Ladenschilder im urbanen Raum der Stadt Rzeszów

Dorota Miller

doi:10.25167/pg.5222

Published: 2023-07-18

No. 12 (2023)

Barber, burger, brafitterka. Linguistic landscape research as illustrated through commercial signs in the urban space of Rzeszów

Dorota Miller

Germanistische Werkstatt

Section: Linguistics

https://doi.org/10.25167/pg.5222

Abstract

Referring to the concept of ‘minimal texts’ (Hausendorf 2009), which represent marginal phenomena of textuality, and in light of the increasingly intensive linguistic study of language in public and/or urban space(s), which has established itself as so-called ‘linguistic landscape research’ (cf. Schmitz 2018), the following article focuses on commercial signs (i.e. signs of shops, bars, takeaways, etc.) in the urban space of Rzeszów. The focus of (critical) attention is on English borrowings and their attention-getting and -intensifying function.

Keywords:

(multimodal) linguistic landscape, urban texts, commercial/shop signs, English borrowings

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Miller, D. (2023). Barber, burger, brafitterka. Linguistic landscape research as illustrated through commercial signs in the urban space of Rzeszów. Germanistische Werkstatt, (12), 93–108. https://doi.org/10.25167/pg.5222

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