Barber, burger, brafitterka. Linguistic landscape research as illustrated through commercial signs in the urban space of Rzeszów

Dorota Miller

Uniwersytet Rzeszowski
https://orcid.org/0000-0002-4581-7159

Abstract

Referring to the concept of ‘minimal texts’ (Hausendorf 2009), which represent marginal phenomena of textuality, and in light of the increasingly intensive linguistic study of language in public and/or urban space(s), which has established itself as so-called ‘linguistic landscape research’ (cf. Schmitz 2018), the following article focuses on commercial signs (i.e. signs of shops, bars, takeaways, etc.) in the urban space of Rzeszów. The focus of (critical) attention is on English borrowings and their attention-getting and -intensifying function.

Keywords:

(multimodal) linguistic landscape, urban texts, commercial/shop signs, English borrowings