WSPÓŁCZESNE UWARUNKOWANIA PLANOWANIA STRATEGICZNEGO ROZWOJU SPOŁECZNO-GOSPODARCZEGO MIASTA – WYBRANE ASPEKTY

Dorota Małgorzata Rynio

Uniwersytet Ekonomiczny we Wrocławiu

Abstract

In the times of quick and widespread changes, innovations and new ways of city management, new approaches to planning of strategic development of urban entities are expected. Therefore there is a continuing search for possibilities of acquiring new information about the city market and ways to shape it, residents’ participation and involvement, and also creating city openness. Urban centres are not closed entities but they have strong relations with the local, domestic and global markets. There is a search for new directions and priorities in strategic planning of social and economic development, while the established goals follow consultations, workshops and meetings of various groups of urban stakeholders. The consequences of long-term implementation of a city’s image as open is, on the one hand, its recognisability, yet – on the other one – the experience of positive and negative effects of the implementation. The purpose of the study is to identify selected contemporary conditions of strategic planning of a city’s social and economic development, emphasising – in particular – the bases for creating a city’s openness, including the related opportunities and hazards. Another intention is to highlight innovative ways of collecting market information about needs and aspirations of city users, as well as to form the residents’ attitude towards their involvement in the development of their living space. The applied research methods include literature studies, benchmarking and reasoning.

Keywords:

Strategy, city, city coolhunter, trendsetter, overtourism, participation