Edukacja medialna w rodzinie w erze sztucznej inteligencji: wyzwania i zagrożenia

Józef Kloch; Monika Przybysz

doi:10.25167/FF/6016

Published: 2025-12-12

Vol. 15 (2025)

Media Education in the Family in the Era of Artificial Intelligence: challenges and risks

ks. dr hab. Józef Kloch, prof. UPJPII , dr hab. Monika Przybysz, prof. UKSW

Family Forum

Section: Rodzina, edukacja i sztuczna inteligencja / Family, education and artificial intelligence

https://doi.org/10.25167/FF/6016

Abstract

The rapid development of artificial intelligence (AI) since 2022 poses a challenge for families, including parents, children and young people. The Holy See has been analysing the ethical and social implications of AI starting in 2019, with the culmination of this work being the 2025 document Antiqua et Nova. This article responds to the Vatican's call for urgent education of families on AI by presenting the theoretical foundations of artificial intelligence to prevent misunderstandings and outlining media education strategies to promote the responsible use of AI in the family context.
The aim of this article is to demonstrate the need for family education on AI, to present basic knowledge about AI, and to outline issues related to the responsible use of AI. The article uses an analysis of research data on media education, AI, communication, and the family. Documents and reports on AI education, as well as case studies, were also analysed. The research points to gaps in knowledge about AI among parents and children and to the risks associated with the anthropomorphisation of AI, misinformation and the influence of algorithms on the content consumed by young people. The article therefore proposes specific educational activities to support critical thinking and the responsible use of AI. Media education on AI is crucial for building communication skills within the family. Parents play a fundamental role in this process by supporting their children in understanding and using AI technology responsibly, minimising the risk of misinformation and manipulation.

Keywords:

family, artificial intelligence, anthropomorphisation, media education, communication, social media, Antiqua et Nova, algorithms

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Kloch, J., & Przybysz, M. (2025). Media Education in the Family in the Era of Artificial Intelligence: challenges and risks. Family Forum, 15, 99–125. https://doi.org/10.25167/FF/6016

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ks. dr hab. Józef Kloch, prof. UPJPII

Affiliation:

Uniwersytet Papieski im. Jana Pawła II w Krakowie Poland

Bio Statement (e.g., department and rank)

Rev. Dr Józef Kloch – studied at the Faculty of Philosophy of the Pontifical Academy of Theology in Krakow and was also a scholarship holder at The Catholic University of America in Washington. Since the 1990s, he has been analysing issues related to artificial intelligence – he defended his bachelor’s thesis entitled ‘The limitations of artificial intelligence according to Hubert L. Dreyfus’ (1993), followed by a doctoral dissertation entitled ‘The “Chinese Room” argument in John Searle's critique of strong artificial intelligence’ (1995). His interest in computer science and digital communication resulted in, among other things, the creation of the nationwide ‘Opoka’ Foundation and the launch of the opoka.org.pl portal and an electronic communication system in the Church in Poland. As spokesperson for the Polish Bishops Conference (2003–2015), he co-organised training courses on press relations. He obtained his habilitation in 2014 on the basis of his monograph ‘The Church in Poland and Web 2.0’. He worked at the Cardinal Stefan Wyszyński University in Warsaw at the Institute of Media Education and Journalism. In 2024, he returned to his alma mater and is now a professor at the Pontifical University of John Paul II in Krakow at the Faculty of Communication Sciences (AI in journalism, AI ethics). He is a winner of the ‘PRoton’ award in the public relations branch (2015). He is a member of the Polish Society for Social Communication and the Committee of Theological Sciences of the Polish Academy of Sciences, where he heads the section ‘The Church and AI’.

dr hab. Monika Przybysz, prof. UKSW

m.przybysz@uksw.edu.pl

Affiliation:

Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie Poland

Bio Statement (e.g., department and rank)

Monika Przybysz, PhD, professor at UKSW – specialist in public relations, crisis management, social media, media expert, trainer, lecturer at the Institute of Media Education and Journalism at UKSW in Warsaw. Awarded by the Prime Minister of Poland for her doctoral thesis in 2008. She completed postgraduate studies in public relations at the University of Warsaw with a Gold Badge. She defended her doctoral thesis in 2007 in the field of crisis communication management and her habilitation thesis in 2014 in the field of press advocacy. Head of the public relations section and, since 2025, member of the Board of the Polish Society for Social Communication. Co-organizer of annual workshops for religious and diocesan press spokespeople since 2008. Winner of the “PRoton 2013” public relations industry award.
Author of books and scientific articles in the field of social communication and media in the areas of public relations, press advocacy, crisis communication, social media communication, internet communication, and advertising. From 2016 to 2018, she was a member of the Working Group on Ethics and Standards of Responsible Business Conduct at the Ministry of Investment and Development; since 2018, she has been a member of the Working Group on Social Responsibility of Universities at the Ministry of Regional Development. From 2019 to 2022, representative of the Republic of Poland in the Social Dimension working group of the Bologna Follow-Up Group within the Bologna Process. Member of the Committee on Theological Sciences of the Polish Academy of Sciences in 2020-2028 and expert of the Committee on Social Communication and Media Sciences of the Polish Academy of Sciences in 2024–2028. Researcher of youth and social media.