Abstrakt

The author discusses the conception of the functional style of journalism (FSJ) in Czech stylistics of the 1990’s, and its application in an educational environment. He suggests that the conception of FSJ in Czech functional stylistics points in two directions: towards the analysis of the persuasive function, and towards the analysis of media communication. He demonstrates that the combination of both viewpoints in school leads, on the one hand, to a significant reduction in the range of media studies; and on the other, it deflects attention from the study of persuasion. He further demonstrates the possibilities that are offered by a new conception of Czech language teaching, and more extensively discusses a program of education for critical reading and listening.