https://doi.org/10.25167/%20Stylistyka34.2024.17
After the outbreak of the COVID-19 pandemic, many German news portals began to use ‘live’ tickers to report on the topic. Such tickers are not a new phenomenon, but the duration of their display (almost a year at the time of this research) should be
considered truly unprecedented. Previously, the events covered by ‘live’ tickers were not only shorter, but provided much more dynamic updates than during the pandemic. A classic example is a ticker for a sporting event, such as a football match, which lasts a little more than 90 minutes and describes the events on the pitch in real time. Even in the case of tickers relating to longer events, their duration typically does not exceed a few days. The use of a ‘live’ ticker with reference to the pandemic, however, creates a sharp dissonance between the convention and the reality. On the one hand, the convention of ‘live’ tickers demands relatively frequent updates to give the users the impression of staying informed. On the other hand, the months-long pandemic situation was insufficiently dynamic to sustain such frequent updates. For this reason alone, the ‘live’ pandemic tickers seem to be a perfect example of what Jean Baudrillard refers to as simulation. With a lack of new events to report, the tickers simulate activity by providing information on more general and less timesensitive aspects of the pandemic. While their publication may seem to violate the basic requirements of the text genre, they are necessary to maintain the publication frequency typical of ‘live’ tickers. Selected examples of such manipulation strategies are discussed in detail.
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