Abstrakt

Media's texts have never Ьееn homogeneous, not Ьefore or after perestroyka. The differences between them were based on the author 's attitude to the conception of the individual expressed Ьу the society. Before perestroyka some texts expressed theis dominating canon in а numЬer of·conceptual, genre and language cliches, others, in the frames of canon, filled idiological vocabulary with conerete meanings. At the postperestroyka period the media's texts are classified Ьу the other reasons. Some of them creating theis own conception of the individual develop the values of а human being as а synthesis of his Ьiological, spiritual and social qualities. Others determin Ьiological and unconscious qualities to Ье theis prioritets, and that's uhy theis plots are limited Ьу the sensational information and scandals.
Text's differentiation of the both periods touchs genre characteristics, communicalional ramer, modality and emotional description.