The practice shows that management of knowledge is understood not-unequivocally and interpreted variously. In respect ofthe city it could be said that this action pointed to creative the effective cooperation system as establishment of generation subsystem of scientific knowledge and subsystem of technical knowledge, what should contribute to new citys image in the futurę. Following the assumption of
the regional strategy ofinnovation and reaching the modern conception of knowledge management as well, an attempt has been madę to create the contemporary image of Lodź. Aimining to creative the new face of the city a market research was conducted, concerning both new managing the development ofthe city (based on the phenomenon ofthe convergence), as well as the aspects referring to the reality.
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