Ulotka medyczna i jej przemiany
Anna Starzec
Abstract
The subject of interest are medical leaflets, which are the texts of different lengths atta- ched to every medicine. From the comparison of the leaflets developed for the same me- dicine in different periods, it results that their unchangeability (structural, cognitive and stylistic) is seeming. The analyses showed that distinct or morę subtle changes are the effect of a clash of two opposing tendencies. On the one hand, a pursuit of preciseness of wording and compactness enforces a use in the leaflet of specialist (Chemical and medical) terms and scientific expressions, and on the other hand - there is morę care on the part of the sender of adjusting the form to the level of a recipient (a layperson) causes that the contents too scientifically formulated are eliminated from the leaflet. The Information especially important is repeated in different parts of the text and additionally exposed by the use of elear segmentation in which every segment is a certain informative entirety.The reasons for the noticeable standardization of the medical leaflet are legał regula- tions that precisely establish the requirements for every leaflet. The ministerial order also forbids marketing activities on the leaflet limiting its function to informing and instruc- ting.
Keywords:
leaflet, medical leaflet, practical discourseReferences
Starzec A., Stylistyka tekstów praktyczno-użytkowych (na przykładzie ulotki medycznej) .tekst wygłoszony na konferencji: „Język trzeciego tysiąclecia IV”, Kraków 9-12 marca 2006 r. (w druku).
Witosz B., 2005, Genologia lingwistyczna. Zarys problematyki, Katowice.
Witosz B., 2005a, O ponadgatunkowych kategoriach typologicznych — inaczej, tekst wygłoszony na konferencji: Gatunki mowy i ich ewolucja. Gatunek a odmiany funkcjonalne, Katowice 1 -2 XII 2005 (maszynopis referatu).
Authors
Anna StarzecStatistics
Downloads
License
Copyright (c) 2007 Stylistyka
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
1. Copyrights to published works are held by the University of Opole (to the collective work) and the Authors (to individual parts of the collective work that have an independent meaning).
2. Only previously undistributed works can be published in the scientific journal "Stylistics".
3. The University of Opole does not restrict the possibility of the author's further dissemination of his work on condition that the scientific journal "Stylistics" is indicated as the original place of publication and the consent of the University Publishing House.
4. Consent to the publication of the work in the scientific journal "Stylistics" is tantamount to granting the author a non-exclusive license to the University of Opole, including the right to use the work without territorial restrictions and time limits in the following fields of exploitation:
a) within the scope of recording and multiplication of the work - production of any number of copies of the work in whole or in part using a specified technique, including printing, reprography, magnetic recording and digital technique, introduction of the work into computer memory and computer networks,
b) within the scope of circulation of the original or copies on which the work has been recorded - circulation, lending or hiring of the original or copies,
c) within the scope of dissemination of the work in a manner other than specified in item 2 - making the work or its abstract available on the Internet by enabling the recipients to access the work on-line or enabling them to download the work to their own device that makes it possible to read it, placing the work in electronic databases that disseminate scientific works, including in particular the CEEOL database (Central and Eastern Online Libray) and the abstract in English in the CEJSH database (The Central Europaen Journal of Social Scienes and Humanites).
d) within the scope of creating and distributing dependent works created using the work - using them in the fields of exploitation specified in points 1-3.
5. The author is not entitled to compensation for granting the license to the work.
6. The author agrees that the University may grant further permission to use the work (sublicense) in the fields of exploitation specified in par. 2 paragraph 4.
7. The author agrees that, in connection with the distribution of the work, his or her personal information, that is, name, affiliation, and e-mail address, may be made public.
Most read articles by the same author(s)
- Anna Starzec, Jolanta Nocoń, Podręcznik szkolny w dyskursie dydaktycznym – tradycja i zmiana, Opole: Wydawnictwo Uniwersytetu Opolskiego 2009, 280 ss. , Stylistyka: Vol. 18 (2009): Styl i kreatywność - Style and Creativity
- Anna Starzec, Popularyzacja nauki w internecie , Stylistyka: Vol. 20 (2011): Integracja w stylistyce - Integration in Stylistics
- Anna Starzec, Sensacyjny charakter informacji naukowej w przekazach popularnonaukowych i upowszechniających wiedzę , Stylistyka: Vol. 22 (2013): Styl w kulturze
- Anna Starzec, Daniel Bartosiewicz, Komunikacyjna funkcja wykładników spójności tekstu, Warszawa 2002, 168 ss. , Stylistyka: Vol. 13 (2004): Style and Gender