Abstract

This article is discourse-linguistically grounded and endeavours to pursue the question of the theoretical status of emotions in the field of communication studies. In this context, it is relevant that it is not the inner-individual processes of emotional life, but manifestations of non-visible states of mind, as well as the possibilities of their generation, which come into the analytical view. Accordingly, concrete verbal, para-verbal and non-verbal forms of communicating, thematising and generating emotions should be in the horizon of interest of discourse-analytical and media-sensitive linguistics that analyses oral and written texts from the cultural studies perspective. It is assumed that on a discursive level we are dealing with conglomerates formed by the following complexes: (a) the semantic image of a respective emotion, (b) affective rules, and (c) media frameworks. The profile of each emotion is composed of these components. The analysis model is exemplified by the emotion of anger.