Анотація

This article is de\ oted to the analysis o f discourse by a cultural justification study of basie cognitive stereotypes. Any cognitive stereotype has ethnic and cultural specificity, which manifests itself in the reflection o f the real world and one national-cultural community. This article provides a definition o f the kinds o f cognitive attitudes - attitudes and judgments - of this pattem, branded and marked by national interpretation o f concepts. Stereotypes-judpment is a jtereotyped model, an intersection of basie concepts of discourse. The theoretical and methodological models of study discourse offered in the article is confirmed by the analysis of the cognitive stereotype: “Russians are afraid in the world o f sport and do not love” - one of the dominant Russian sports discourses.