Published: 2020-10-14

ZARZĄDZANIE WIZERUNKIEM MIASTA - UWAGI HEURYSTYCZNE

Jacek Kaczmarek
Studia Miejskie
Section: Articles
DOI https://doi.org/10.25167/sm.2227

Abstract

Understanding a city as product, market good belongs to the canon in the area of urban studies including urban management. Recently a lot ofworks presenting case studies concerning the process of creation the image ofdifferent citiesthroughout the world were published. Based on them the article proposes the concept ofpreparing the image ofthe city, introducing it and keeping on the market. Following issueslike
the image ofthe city, the geographical brand, the influence on people as well as monitoring the effectiveness will be included and discussed concerning art, science and practice.

Keywords:

image, geographical brand, image rent

Download files

Citation rules

Kaczmarek, J. (2020). ZARZĄDZANIE WIZERUNKIEM MIASTA - UWAGI HEURYSTYCZNE. Studia Miejskie, 1, 29–38. https://doi.org/10.25167/sm.2227

Cited by / Share

Plum Print visual indicator of research metrics
  • Citations
    • Policy Citations: 1
  • Captures
    • Readers: 5
see details
This website uses cookies for proper operation, in order to use the portal fully you must accept cookies.