Trailery książkowe jako eskorty książek. Charakterystyka gatunku
Abstract
Book trailers are becoming an increasingly important element of communication about a book (on the line: author – publisher – reader), and the virtual space favours their rapid development and dissemination. Trailers are accompanying texts for books (they
inform about their creation and encourage reading), but they also provide a first interpretation of the texts and create certain expectations of the audience towards them. Their role in the social process of book circulation and reception is therefore
very important. By examining a series of genre concretisations (formally, semantically and stylistically similar texts), the author aims to show the genre pattern of the book trailer, the way in which its genre field is shaped, and the characteristics that can
be attributed to the variants of the pattern and the functions they can fulfil. For this purpose, the author uses the methodology of contemporary genology, especially the research method initiated by M. Wojtak.
The analyses presented allow not only to reconstruct the genre pattern, but also to identify the two main sources of inspiration: the film trailer and the book cover. The analyses also show the methods used by publishers to increase the effectiveness of trailers.
Keywords:
book trailer, text genre, paratext, functional tekstReferences
Bartmiński J., Niebrzegowska-Bartmińska S., 2009, Tekstologia, Warszawa: Wydawnictwo Naukowe PWN.
Google Scholar
Genette G., 1982, Palimpsestes, Paris: Éditions du Seuil.
Google Scholar
Genette G., 1987, Seuils, Paris: Éditions du Seuil.
Google Scholar
Genette G., 1992, Palimpsety. Literatura drugiego stopnia, przeł. A. Milecki. – Współczesna teoria badań za granicą, t. 4, red. H. Markiewicz, Kraków: Wydawnictwo Literackie, s. 316–366.
Google Scholar
Jas M., 2020, YouTube – stan badań. Przegląd literatury przedmiotu, „Media i Społeczeństwo”, 12, s. 177–187.
Google Scholar
Jelen C., McCallister M., 2014, Build Your Author Platform, Dallas: BenBella Books.
Google Scholar
Loewe I., 2007, Gatunki paratekstowe w komunikacji medialnej, Katowice: Wydawnictwo Uniwersytetu Śląskiego.
Google Scholar
Mostowska J., 2007, Zwiastun: fragment historii kina, jeden z gatunków filmowych, element kultury filmowej, „Kwartalnik Filmowy”, 57–58, s. 181–188.
Google Scholar
Pawlicka U., 2009, Trailery literackie – o reklamie literatury pisanej „żywą kamerą”,
Google Scholar
http://niedoczy tania.pl/trailery-literackie-o-reklamie-literatury-pisanej-zywa-kamera (dostęp: 10.05.2021).
Google Scholar
Piekarczyk D., 2020, (Nie) oceniaj książki po okładce, Lublin: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej.
Google Scholar
Rosiński C., 2016, Zwiastun książkowy, „Forum Poetyki”, 6, s. 84–89.
Google Scholar
Rychlewski M., 2013, Książka jako towar – książka jako znak, Gdańsk: Wydawnictwo Katedra.
Google Scholar
Sanders L., 2017, How to Develop an Effective Author Brand. – Writer’s Market, ed. R. Brewer, Ohio: Writer’s Digest Books.
Google Scholar
Szczęsna E., 2018, Cyfrowa semiopoetyka, Warszawa: Wydawnictwo Instytut Badań Literackich PAN.
Google Scholar
Śmigiel Ł., 2018, Wybrane formy promocji książki w Polsce i na świecie, Kraków: Wydawnictwo Libron.
Google Scholar
Śmigiel Ł., 2021, Filmowe cechy zwiastuna do książki, „Oblicza Komunikacji”, 13, s. 71–80.
Google Scholar
Witosz B., 2005, Genologia lingwistyczna. Zarys problematyki, Katowice: Wydawnictwo Uniwersytetu Śląskiego.
Google Scholar
Wojtak M., 2004, Gatunki prasowe, Lublin: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej.
Google Scholar
Wojtak M., 2019a, Teoretyczne obramowanie analiz gatunków prasowych (medialnych) – propozycja autorska, „Rocznik Medioznawczy”, 1, s. 37–53.
Google Scholar
Wojtak M., 2019b, Wprowadzenie do genologii, Lublin: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej.
Google Scholar
Wojtak M., 2004–2005, Genologia tekstów użytkowych, „Postscriptum”, 1–2(48–49), s. 155–171.
Google Scholar
Statistics
Downloads
License
Copyright (c) 2025 Stylistyka
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
1. Copyrights to published works are held by the University of Opole (to the collective work) and the Authors (to individual parts of the collective work that have an independent meaning).
2. Only previously undistributed works can be published in the scientific journal "Stylistics".
3. The University of Opole does not restrict the possibility of the author's further dissemination of his work on condition that the scientific journal "Stylistics" is indicated as the original place of publication and the consent of the University Publishing House.
4. Consent to the publication of the work in the scientific journal "Stylistics" is tantamount to granting the author a non-exclusive license to the University of Opole, including the right to use the work without territorial restrictions and time limits in the following fields of exploitation:
a) within the scope of recording and multiplication of the work - production of any number of copies of the work in whole or in part using a specified technique, including printing, reprography, magnetic recording and digital technique, introduction of the work into computer memory and computer networks,
b) within the scope of circulation of the original or copies on which the work has been recorded - circulation, lending or hiring of the original or copies,
c) within the scope of dissemination of the work in a manner other than specified in item 2 - making the work or its abstract available on the Internet by enabling the recipients to access the work on-line or enabling them to download the work to their own device that makes it possible to read it, placing the work in electronic databases that disseminate scientific works, including in particular the CEEOL database (Central and Eastern Online Libray) and the abstract in English in the CEJSH database (The Central Europaen Journal of Social Scienes and Humanites).
d) within the scope of creating and distributing dependent works created using the work - using them in the fields of exploitation specified in points 1-3.
5. The author is not entitled to compensation for granting the license to the work.
6. The author agrees that the University may grant further permission to use the work (sublicense) in the fields of exploitation specified in par. 2 paragraph 4.
7. The author agrees that, in connection with the distribution of the work, his or her personal information, that is, name, affiliation, and e-mail address, may be made public.
