Published: 2024-12-19

„A później będzie płacz…”

Izabela Domaciuk-Czarny

Tytuły wiadomości w e-mail marketingu jako przykłady tekstów perswazyjnych

Abstract

This article examines the characteristics of subject lines in email marketing messages, focusing on subscription-based communications from marketing professionals. These messages, which promote participation in webinars and purchase of products such as training materials and e-books, are targeted at entrepreneurs and constitute an integral component of marketing communication. Recognized as inherently persuasive, these emails frequently employ eye-catching headlines in bold type, embellished with emojis, to capture attention. The study analyses how varied sentence structures – including interrogative, imperative, and declarative forms – influence recipients’ emotions. Additionally, the use of colloquial language and, most probably, intentional linguistic mistakes is explored as a strategy to build rapport with potential clients. The ultimate objective of these messages is to maximize customer acquisition and drive sales of the advertised products.

Keywords:

subject, email marketing, marketing communication, persuasion in email, subject lines, colloquial style

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Citation rules

Domaciuk-Czarny, I. (2024). „A później będzie płacz…” : Tytuły wiadomości w e-mail marketingu jako przykłady tekstów perswazyjnych. Stylistyka, 33, 175–192. https://doi.org/10.25167/Stylistyka33.2024.11
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