Nazwa gatunkowa a wyznaczniki opatrzonego nią komunikatu multimedialnego. Analiza egzemplaryczna tutoriali w perspektywie germanistycznej
Abstract
Video tutorials enjoy unflagging popularity, particularly among Internet users, but their linguistic description still poses significant challenges due to the multiplicity and diversity of their forms. It is therefore essential to investigate both the status and features of video tutorials as a type of multimodal text. This article aims to discuss the origins of video tutorials and seeks to determine whether the online forms labelled as video tutorials meet the criteria of the video tutorial genre formulated in German studies. A sample of 30 tutorials posted on the YouTube platform was examined using the research model proposed by Hanus & Kaczmarek (2022). The
article offers an exemplary analysis of two types of tutorials, firstly, to verify their genre properties, especially the constitutive and complementary features, and, secondly, to assess whether and, if so, to what extent the forms comply with the conventions of the video tutorial genre. The analysis reveals that not every online form labelled as a video tutorial possesses the constitutive or complementary features typical of this genre; instead, many primarily serve an appellative function typical of advertisements.
Moreover, deliberate strategies for concealing objectives by incorporating specific content and stylising the presentation to resemble other genres were identified. The term paratutorial is proposed for these forms. The findings of this study help refine
the properties of the video tutorial genre and further clarify its profile.
Keywords:
video tutorial, genre, linguistic genology, German studies, paratutorialReferences
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