Published: 2020-11-05

Service activities in the surroundings of selected shopping malls in Wroclaw

Dariusz Ilnicki , Sławomir Czerwiński

Abstract

The aim of the paper is an attempt at presenting the influence of selected Wroclaw’s shopping malls on their business surroundings – service enterprises. Five shopping malls were selected; each of them presents one of five generations of shopping malls. The research shows that shopping malls are not a direct threat to the functioning of service enterprises located in their vicinity. However, there are other actual threats to the functioning of service enterprises. These are: 1) supermarkets, discount stores, 2) local shopping centres in housing estates basing on supermarkets, 3) old plazas renovated and restored to their old grandeur. Only a small number of the owners of service enterprises indicated at a negative impact of shopping malls on their enterprise. A negative impact of shopping malls is especially discernible in the case of business enterprises that operate in the traditional retail trade.

Keywords:

services, retail trade, large-area shopping centers, shopping mall, Wroclaw

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Citation rules

Ilnicki, D., & Czerwiński, S. (2020). Service activities in the surroundings of selected shopping malls in Wroclaw. Studia Miejskie, 22, 35–57. Retrieved from https://czasopisma.uni.opole.pl/index.php/sm/article/view/2478

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