Abstrakt

The author discusses the problem ot the ax [<-logical marking of the determinants ol ti- formality, analysed in the article as a stylistic category ( simultaneously treating the style as an anthropological-cultural category). The writer is interested in positive valorisation of colloquialism in the discourse that belongs to the so-called high culture, earned out from the point of view of an intellectual, a scientist and an artist. The evidence of positive valorisation is toum in the texts of contemporary humanities: philosophy, linguistics, anthropology of culture, theory of literature, literary criticism and contemporary literature and art. The found examples of valorisation portray its varied shades, which are influenced by the context: philosophy looks for the sense of human existence in daily causal activities, literary criticism discovers the source of aesthetic contemplation in the everyday living, literature and art attempt to notice the signs of authenticity of our existence in the trivial pictures of ordinary nature and colloquial language. Besides, the scientific discourse positively evaluates the common-sense knowledge and the “colloquial” attitude towards the world. In the texts of the present day humanities, such parameters of colloquialism as closeness, privacy, individuality, symmetricalness of the interlocutors’ status, advantage of co-operation over competition are also positively assessed. Axiologically positive marking of the determinants of colloqui. lism enables many of them to penetrate the scientific discourse, shaping the new forms of the expression of the subjectivity and forming the relationship with the reader.