The text on the cover of a modern book directed at a young audience
Iwona Loewe
Abstract
The author analyses publisher’s notes, regarded here as primarily written texts (substantial aspect), localized on the fourth page of the book cover, on the back cover and/or on the flaps of the dust jacket (spatial aspect), which perform the presentational and recommendational functions. The material is subject to genelogical analysis according to the following order: canonical, alternate and adap- tive patterns. The canonical pattern is the presentation of the main text and its positive valorization. The strategies used in an alternate pattern were revealed as a result of the research. These include: authorial presentations, presentation and valorization through a biogram or reviews, direct addresses to recipient in order to personalize her/him or to unify the community, and provocations inclu- sing taboo violation. The adaptive pattern consists of antipresentations, anti- recommendations and the interiorization of other species.
Keywords:
genelogical analysis, publisher’s notes, recommendational functionsReferences
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Iwona LoeweStatistics
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